BIGHORN Sets the Standards In Sales, Jan 2012

BIGHORN Sets the Standards In Sales, Jan 2012


PALM DESERT, CA – January 18, 2012 – BIGHORN Golf Club continues to stand out as Top Producing Club in the Coachella Valley. On Tuesday, Carl Cardinalli, Director of Sales for BIGHORN, announced 10 custom and spec homes currently under construction with 5 more in the final review stages. "The average home under construction is 8,000sf with a $7.1 million per home investment, that's a $70 million of direct capital investment and, using a US Bureau of Economic Analysis multiplier for construction activity, an additional $110 million of indirect economic benefit to the local and regional economy."

BIGHORN Properties had an incredible 2011, with 40 sales including new and resale homes plus custom homesites! "It's a pleasure to be able to report these results especially in light of the current news about real estate," says Cardinalli. "Our sales reflect the quality of our community and lifestyle offered at BIGHORN. It's not just about golf!"

So what sets BIGHORN apart? Cardinalli says, "R.D. Hubbard has created an exceptional community focused on lifestyle with world-renown amenities, prompting investment and support by owners and members – all occurring without assessments to the members."

Speaking of Membership, BIGHORN has added 56 new Members in the past 2 years with an average age of 54 years. With such a young average, the club is always bustling with families and activities.

In addition, BIGHORN's 320 employees who have an average tenure of 9.5 years worked exceptionally hard along with the support of our membership to help the Club achieve a 13% increase in profits for 2011. "We hire the best people and offer a bonus commensurate with their talents," shares R.D. Hubbard. "Our people knocked it out of the park this year and wowed our Membership!"

The addition of the Golf Learning Center BIGHORN developed two years ago continues to add the latest in high-performance technology equipment including the recent acquire of a 3D Motion Analysis with Auditory Biofeedback. Tom Stickney, Director of Instruction won Golf World's Top 100 Teacher of the Year for the 4th year in a row. And BIGHORN's Golf Shop has just won Top 100 Golf Shop for the 11th time in a row. Plus, Jr. Golf Director, Bill Madonna, has received the Top 50 Junior Golf Director from U.S. Kids Golf.

Both the Mountains and Canyons courses have undergone their most successful over-seeding to date and the greens are in perfect shape rolling at 11.8 on the Stimpmeter. Another reason the greens are so perfect is the effort of a golf maintenance crew that doesn't just repair ball marks on the green, but replaces them on a daily basis; this is a year-around endeavor covering all 36 holes.

BIGHORN's Leadership has directed its success by anticipating, years ago, the necessity to appeal to buyers' lifestyle choices. BIGHORN embarked on a development spree to add facilities and amenities starting in 2002 with opening one of the country's first, on-site world-class Spa & Wellness Centers with full-service Salon, Fitness Center, Pilates and separate Aerobics Studios plus 11 Treatment Rooms. This ambitious move led to a new direction in sales offering homeowners an opportunity to pamper themselves and focus on their health and well-being.

In 2005, BIGHORN transformed a Mountains course "Turn" restaurant into The Marketplace with the country's first community coffee bar serving Starbucks, showcasing fresh salads, sandwiches, groceries, wines, sundries, fresh cut flowers, dry cleaning and so much more. Then, BIGHORN Developers invested $10 million in building an 8,000sf Canyons Steak House; its 7th restaurant on campus, with unparalleled views of the valley.

The following year, the Management team redesigned the Clubhouse Pool to accommodate an expanding Membership population, creating space to accommodate up to 450 people. This opened a wide variety of entertaining options for Member's family, friends and business associates, thus expanding an already active lifestyle and hosting over 100 exciting events.

This summary can't do justice to the other amenities, all with their own story and member allegiance, including The Pour House restaurant (opened 2005), Golf Learning Center (opened 2010), Dog Park (opened 2004), Bocce Ball Courts (opened in 2011) let alone the additional activities and services. All of these amenities have been paid by the Developer so Members have NEVER BEEN ASSESSED for any improvements. "We have always maintained the mindset that if you build it, they will come," shares BIGHORN Chairman R.D. Hubbard. This year, a Kiddin' Around Play Park was added for all the families and grandchildren we've attracted. "Our thriving property sales confirm our success as a progressive world-class golf community, worthy of a sound investment. BIGHORN continues to grow in stature and value." Since inception, BIGHORN has closed over $2.2 billion in property sales."

About BIGHORN Golf Club
In 1996 R.D. Hubbard and a group of inspired investors embarked on a quest: to develop and maintain the most progressive and alluring golf community in the world. Over the years the founding members have cultivated that dream. A resort community that includes Spa & Wellness Center, 7 restaurants including a Marketplace with a coffee bar serving Starbucks and a world-class Canyons Steak House, 100 seasonal events, first-class transportation and concierge services, 2 legendary golf courses and dramatic, award-winning residences. As well as a Membership of families and individuals who have donated more than $28 million to Eisenhower Medical Center and support the local arts, wounded warriors, natural disaster victims and educational organizations.

Experience the Majesty of BIGHORN from your living room, every Thursday and Friday evening, 9 p.m., channel 4. Or, to experience BIGHORN in person, contact BIGHORN Properties at (800) 551- 5578 or (760) 773-5300 for your private tour.

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